A Market Case Study of Telecourse Promotion [microform]

A study was undertaken in 1981 to evaluate the telecourse campaign supported through the Corporation for Public Broadcasting (CPB) and the Public Broadcasting Service (PBS). This report contains a summary of promotional strategies used in six selected markets and an evaluation of the effectiveness o...

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Bibliographic Details

Online Access:	Request ERIC Document
Corporate Author:	Market Facts, Inc
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1982.
Subjects:	Case Studies. Educational Television. Higher Education. Institutional Characteristics. Marketing. Programing (Broadcast) Student Characteristics. Telecourses. Television Research.