Magazine and Newspaper Prices [microform] : The Effect of Advertising Revenue / Vincent P. Norris.

A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication...

Full description

Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Norris, Vincent P.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Advertising. Comparative Analysis. Consumer Protection. Costs. Media Research. Merchandising. Newspapers. Periodicals.