Magazine and Newspaper Prices [microform] : The Effect of Advertising Revenue / Vincent P. Norris.
A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication...
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| Format: | Microfilm Book |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1986.
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| Subjects: |
MARC
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| 005 | 20240722200743.2 | ||
| 035 | |a (ERIC)ed272864 | ||
| 040 | |a ericd |c ericd |d MvI | ||
| 099 | |f ERIC DOC # |a ED272864 | ||
| 100 | 1 | |a Norris, Vincent P. | |
| 245 | 1 | 0 | |a Magazine and Newspaper Prices |h [microform] : |b The Effect of Advertising Revenue / |c Vincent P. Norris. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1986. | ||
| 300 | |a 31 p. | ||
| 336 | |a text |2 rdacontent. | ||
| 337 | |a microform |2 rdamedia. | ||
| 338 | |a microfiche |2 rdacarrier. | ||
| 500 | |a ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (69th, Norman, OK, August 3-6, 1986). |5 ericd. | ||
| 500 | |a ERIC Document Number: ED272864. | ||
| 520 | |a A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication are easier to obtain than those regarding newspaper publication, it does not appear that an increase in advertising revenues has resulted in substantially lower prices for consumers. A portion of ad revenues is used to pay for the additional paper and printing, for additional postage for heavier magazines, and for sales staff and the distribution of free copies to current and potential advertisers. The real costs of carrying ads in newspapers is also much higher than is suggested by the claim that newspapers would be more expensive without advertising. Furthermore, it has been shown that consumers are the ultimate source of all revenues, because when manufacturers and retailers pay for advertisements, they simply pass the incurred cost to consumers. (DF) | ||
| 533 | |a Microfiche. |b [Washington D.C.]: |c ERIC Clearinghouse |e microfiches : positive. | ||
| 583 | 1 | |a committed to retain |c 20240101 |d 2049101 |5 CoU |f Alliance Shared Trust |u https://www.coalliance.org/shared-print-archiving-policies | |
| 650 | 1 | 7 | |a Advertising. |2 ericd. |
| 650 | 0 | 7 | |a Comparative Analysis. |2 ericd. |
| 650 | 0 | 7 | |a Consumer Protection. |2 ericd. |
| 650 | 1 | 7 | |a Costs. |2 ericd. |
| 650 | 1 | 7 | |a Media Research. |2 ericd. |
| 650 | 0 | 7 | |a Merchandising. |2 ericd. |
| 650 | 1 | 7 | |a Newspapers. |2 ericd. |
| 650 | 1 | 7 | |a Periodicals. |2 ericd. |
| 856 | 4 | 2 | |z Request ERIC Document |u https://colorado.idm.oclc.org/login?url=https://colorado.illiad.oclc.org/illiad/COD/illiad.dll?Action=10&Form=23 |
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| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Boulder Campus |c Offsite |d PASCAL Offsite |e ED272864 |h Other scheme |i microfiche |n 1 |