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Cultural Penetration in Latin America through Multinational Advertising Agencies [microform] / Wanda Del Toro.

Few studies have addressed the issue of cultural penetration of Latin American countries by multinational corporations (MNCs) and multinational advertising agencies (MAAs). Whether they are considered multinational or transnational, MAAs have expanded as a form of international communication in the...

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Bibliographic Details
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Main Author: Del Toro, Wanda
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1986.
Subjects:
Advertising.
Capitalism.
Cultural Influences.
Cultural Interrelationships.
Economic Change.
Economic Development.
Economic Progress.
Economic Research.
Economically Disadvantaged.
Foreign Countries.
Industrialization.
Intercultural Communication.
International Relations.
Latin American Culture.
Latin Americans.
Mass Media Effects.

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