The Impact of Culture on International Advertising Campaigns [microform] : A Managerial Perspective / Ali Kanso.

A study investigated advertising executives' perceptions of the importance of culture in international advertising, as well as advertising message approaches used by international corporations. It was hypothesized that more nonculturally oriented managers would agree to the use of the same crea...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Kanso, Ali
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1987.
Subjects:	Administrator Attitudes. Advertising. Cultural Awareness. Cultural Context. Cultural Differences. Cultural Influences. Foreign Countries. International Communication. Mass Media. Media Research. Persuasive Discourse.