Hard News [electronic resource] : Soft News Content of the National Broadcast Networks / David K. Scott and Robert H. Gobetz.

A study investigated whether the amount of "soft news" coverage for the three major American broadcast television networks increased during the period from 1972 to 1987. A total of 558 broadcasts were analyzed. Each news story was coded and placed into one of four categories concerning its...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Scott, David K.
Other Authors:	Gobetz, Robert H.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1990.
Subjects:	Audience Awareness. Content Analysis. Mass Media Use. News Media. News Reporting. Programing (Broadcast) Television Research.