A Wolf in Sheep's Clothing [electronic resource] : Message Legitimacy for Establishment Movements / Robert H. Gobetz and David K. Scott.

In recent years, movement theorists have examined how rhetorical movements acquire legitimacy from established orders. The focus of past research has been the rhetorical dilemma of noninstitutional movements seeking recognition. David Zarefsky conceptualized establishment social movements as being r...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Gobetz, Robert H.
Other Authors:	Scott, David K.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1992.
Subjects:	Case Studies. Communication Research. Rhetorical Criticism. Rhetorical Invention. Rhetorical Theory.