The Media's Role in Political Campaigns [electronic resource] / Stephen S. Gottlieb.

This digest examines the relationship between the political process and the media. The digest discusses the ramifications of advertising in politics; the role of the televised debate in elections; individual voter characteristics and the media; and media coverage and campaign awareness. Fifteen refe...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Gottlieb, Stephen S.
Corporate Author:	ERIC Clearinghouse on Reading, English, and Communication
Format:	Electronic eBook
Language:	English
Published:	Bloomington, IN : ERIC Clearinghouse on Reading, English, and Communication, 1992.
Series:	ERIC digest.
Subjects:	Audience Awareness. Audience Response. Debate. Mass Media Effects. Mass Media Role. Media Research. News Media. Political Attitudes. Political Campaigns.