On the Value of a Professional Seminar for Advertising Majors [electronic resource] / Ronald E. Taylor and DeForrest Jackson.

Advertising programs have an obligation to teach job search skills to their students and it is in their own best interests to do so. The rationale for this is threefold. First, advertising programs must command the respect of the professionals in the field, because professionals represent the employ...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Taylor, Ronald E.
Other Authors:	Jackson, DeForrest
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1992.
Subjects:	Advertising. Course Content. Course Descriptions. Employment Potential. Experiential Learning. Higher Education. Job Placement. Job Skills. Mass Media. Seminars. Undergraduate Students.