Using Symbols in Business Presentations [electronic resource] : How Well Are They Understood? / Robert E. Griffin.

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Griffin, Robert E.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1993.
Subjects:	Business. Business Administration Education. Graphic Arts. Higher Education. Illustrations. Questionnaires. Visual Aids. Visual Learning. Visual Literacy. Visual Perception. Visual Stimuli.