Selling Violence [electronic resource] : Television Commercials Targeted to Children / Patricia R. Palmerton and Jeff Judas.

Noting that little research has addressed the question of violence in commercials directed to children, a study examined commercials aired during the 21 top-rated children's cartoons during one broadcast week in late spring 1993. Commercials were analyzed for violent content, gender of primary...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Palmerton, Patricia R.
Other Authors:	Judas, Jeff
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1994.
Subjects:	Cartoons. Childrens Television. Content Analysis. Mass Media Role. Media Research. Persuasive Discourse. Sex Stereotypes. Television Commercials. Violence. Young Children.