The Effects of Cover Letter Appeal and Nonmonetary Incentives on University Professors' Response to a Mail Survey [electronic resource] / Margaret M. Miller.

Educational researchers find mail questionnaires a convenient and relatively inexpensive way to conduct a survey, but response rate remains a crucial issue. This research examines the effects of two manipulated variables, the appeal of the introductory letter and a nonmonetary incentive, on survey r...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Miller, Margaret M.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1994.
Subjects:	College Faculty. Cost Effectiveness. Educational Research. Higher Education. Incentives. Mail Surveys. Questionnaires. Research Methodology. Response Rates (Questionnaires) Responses. Sex Differences.