Media Selection for Agricultural Knowledge Transfer [electronic resource] : The Malaysian Experience / Musa Abu Hassan.

A study examined the ways in which the staffs of communication units in agricultural extension agencies in Malaysia select media to transfer knowledge to their clients. A survey method of data collection was employed, whereby 95 staff of communication units from 11 development agencies were asked to...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Abu Hassan, Musa
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1994.
Subjects:	Adult Farmer Education. Audience Awareness. Development Communication. Educational Media. Extension Agents. Foreign Countries. Information Transfer. Mass Media. Media Research. Media Selection. Rural Education. Surveys.