How To Establish Effective Book Marketing and Distribution Systems in Asia [electronic resource] : Pacific. Report of the Regional Training Course on Book Production in Asia/Pacific (Tokyo, Japan, September 21-October 9, 1994)

The participants in this 1994 regional training course examined the issue of book distribution and marketing. They focused on book marketing together with the development of distribution in order to prepare practical action plans for improvement. Twenty-three experts from 20 countries in Asia/Pacifi...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Corporate Author:	Asian Cultural Centre for Unesco
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1994.
Subjects:	Books. Foreign Countries. Information Dissemination. Marketing. Printed Materials. Publications. Publishing Industry. Retailing. Wholesaling.