An experiment in increasing the audience for educational television. educational television project, preliminary report 5 [microform] / Marshall N. Goldstein and John R. Shepherd.

Several experimental and control groups of television users were selected to receive forms of mailed stimuli, including several forms of program information sources, plus a series of personal letters urging the viewer to use educational television. Findings showed that the promotion of educational t...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Goldstein, Marshall N.
Corporate Author:	University of Oregon. Institute for Community Studies
Other Authors:	Shepherd, John R.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1963.
Subjects:	Broadcast Television. Educational Television. Opinions. Program Evaluation. Television Curriculum. Television Research. Television Surveys. Television Viewing.