Agenda Setting and Mass Communication Theory [microform] / Eugene F. Shaw.

The agenda-setting concept in mass communication asserts that the news media determine what people will include or exclude in their cognition of public events. Findings in uses and gratification research provide the foundation for this concept: an initial focus on people's needs, particularly t...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Shaw, Eugene F.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1977.
Subjects:	Communications. Information Dissemination. Information Theory. Information Utilization. Mass Media. Media Research. News Media. News Reporting. Press Opinion.