The Debut of a Black Television Station [microform] : Adoption of an Innovation / Bradley S. Greenberg and Steven T. McDermott.

One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's percep...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Greenberg, Bradley S.
Other Authors:	McDermott, Steven T.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1977.
Subjects:	Audiences. Black Community. Blacks. Broadcast Television. Diffusion. Information Dissemination. Mass Media. Television Research. Television Surveys. Television Viewing.