Market Structure and Institutional Position Analysis of Regional Market Segments in Private College Recruiting [microform] / Larry H. Litten.

Presented are several of the techniques that have been used as part of a comprehensive market research program at Carleton College (Northfield, Minnesota). The basic focus is on regional segments in Carleton's applicant pool. Carleton's position in the market is examined in relation to sel...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Litten, Larry H.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	College Admission. College Applicants. College Choice. Enrollment Influences. Higher Education. Institutional Research. Marketing. Private Colleges. Research Projects. Student Attitudes. Student Recruitment.