Political Attitudes, Political Activity, and Communication [microform] : A Typal Analysis / L. Erwin Atwood and Dennis Jarvis.

Persuasive mass communication is believed to be more likely to reinforce existing opinions than to change them. This study set out to test this hypothesis in the political area by doing the following: isolating attitudinal patterns in a sample of voters; determining if characteristics of the questio...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Atwood, Erwin
Other Authors:	Jarvis, Dennis
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Communication Research. Information Needs. Media Research. Political Affiliation. Political Attitudes. Political Influences. Public Opinion.