Analysis of Film as Communication [microform] / Vicki O'Donnell Stupp.

Films function as a persuasive process in that they bring about a reinforcement or change in attitude, belief, or behavior by producing a cognitive restructuring of the audience's frame of reference. Organized research into the effects of films falls into two categories: macro-media studies exp...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Stupp, Vicki O'Donnell
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1975.
Subjects:	Attitude Change. Audiences. Behavior Change. Communication (Thought Transfer) Films. Identification (Psychology) Media Research. Persuasive Discourse. Sensory Experience. Symbolism.