Promotion and Publicity for On-Line Bibliographic Services in Academic Libraries [microform] / Herbert Jeffery Paul.

A synthesis of the literature on the advertising and promoting of online bibliographic retrieval services in academic libraries was conducted to suggest specific approaches and methods that can be used to make the academic community more aware of these services. Six levels of activity in program pla...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Paul, Herbert Jeffery
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Academic Libraries. Citations (References) College Libraries. Comparative Analysis. Databases. Guidelines. Library Services. Library Surveys. Masters Theses. Models. Online Systems. Publicize.