Empirical Studies of Visual Communication [microform] : Some Methodological Considerations / James E. Fletcher.

Perhaps due to misunderstandings of the nature of the research task in visual communication, findings of empirical research in that field have been highly inconsistent. Historically, there has been little serious systematic empirical investigation of visual communication. One difficulty is that it i...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Fletcher, James E.
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Communication Research. Communication (Thought Transfer) Research Criteria. Research Design. Research Methodology. Research Problems. Research Tools. Visual Stimuli.