A Discriminant Analysis of Television Viewers and Nonviewers [microform] / James W. Tankard, Jr. and Murray Harris.

Since statistics on television viewing and television ownership suggest that this medium is a pervasive and powerful influence on most people's lives, it is potentially informative to identify and study that relative handful of people who are not regularly exposed to television, identifying the...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Tankard, James W., Jr
Other Authors:	Harris, Murray
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1979.
Subjects:	Adults. Behavior Patterns. Behavioral Science Research. Discriminant Analysis. Individual Characteristics. Life Style. Television Research. Television Viewing.