Open-Broadcast Radio [microform] : Three Strategies / James Theroux and Jock Gunter.

Three effective strategies in quality open-broadcast programming for increasing educational radio's audience attraction are suggested as alternatives to the usual approach to such programming in the third world: (1) the advertising approach, which is suited to audience motivation for accomplish...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Theroux, James
Corporate Author:	University of Massachusetts at Amherst. Center for International Education
Other Authors:	Gunter, Jock
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1976.
Subjects:	Audience Participation. Audiences. Developing Nations. Diffusion. Educational Games. Educational Programs. Educational Radio. Educational Strategies. Field Interviews. Guides. Marketing. Motivation Techniques. Program Descriptions. Programing (Broadcast) Teaching Methods.