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CASE [microform] : A Marketing Approach to Student Recruitment. The Best of CASE Currents / Virginia L. Carter, Ed. and Catherine S. Garigan, Ed.

Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Man...

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Bibliographic Details
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Corporate Author: Council for Advancement and Support of Education
Other Authors: Carter, Virginia L., Garigan, Catherine S.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1979.
Subjects:
Advertising.
Alumni.
College Bound Students.
College Students.
Communication Skills.
Consumer Protection.
Delivery Systems.
Higher Education.
Marketing.
Publicize.
Research.
School Catalogs.
School Publications.
Student Recruitment.
Student Role.
Surveys.
Training Methods.
Videotape Recordings.
Writing Skills.

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