Communication, Attitudes and Behavior [microform] : An Axiomatic Theory with Implications for Persuasion Research / Timothy G. Plax and Melvin L. De Fleur.

Defining "attitudes" as a structure or organization of beliefs, this paper advances a formal theory of the relationship between attitudes, other belief configurations, and overt behavior. The theory presented assumes that an attitude about a given topic consists of three major dimensions o...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Plax, Timothy G.
Other Authors:	De Fleur, Melvin L.
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Attitudes. Communication (Thought Transfer) Interaction. Literature Reviews. Persuasive Discourse. Speech Communication. Theories.