Live vs. Televised Channels [microform] : Comparing Audiences, Functions and Effects / Lynda Lee Kaid and Katherine D. Hale.

A study compared the relative effects and functions of a live versus a televised presentation of a political message. Specifically, the study examined whether (1) the audience for a live political speech differed from the audience for a similar televised speech, (2) a live political speech produced...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Kaid, Lynda Lee
Other Authors:	Hale, Katherine D.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Audiences. Communication Research. Comparative Analysis. Mass Media. Political Influences. Speeches. Television Research. Television Viewing.