Live vs. Televised Channels [microform] : Comparing Audiences, Functions and Effects / Lynda Lee Kaid and Katherine D. Hale.
A study compared the relative effects and functions of a live versus a televised presentation of a political message. Specifically, the study examined whether (1) the audience for a live political speech differed from the audience for a similar televised speech, (2) a live political speech produced...
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| Format: | Microfilm Book |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1980.
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MARC
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| 100 | 1 | |a Kaid, Lynda Lee. | |
| 245 | 1 | 0 | |a Live vs. Televised Channels |h [microform] : |b Comparing Audiences, Functions and Effects / |c Lynda Lee Kaid and Katherine D. Hale. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1980. | ||
| 300 | |a 20 p. | ||
| 336 | |a text |2 rdacontent. | ||
| 337 | |a microform |2 rdamedia. | ||
| 338 | |a microfiche |2 rdacarrier. | ||
| 500 | |a ERIC Note: Paper presented at the Annual Meeting of the International Communication Association (30th, Acapulco, Mexico, May 18-23, 1980). |5 ericd. | ||
| 500 | |a ERIC Document Number: ED192420. | ||
| 520 | |a A study compared the relative effects and functions of a live versus a televised presentation of a political message. Specifically, the study examined whether (1) the audience for a live political speech differed from the audience for a similar televised speech, (2) a live political speech produced more positive attitude change regarding the speaker than did a similar televised speech, and (3) a live political speech served different functions for the audience than did a similar televised speech. Data for the study were derived from two field experimental procedures. One procedure measured an audience's before-and-after responses to a televised speech by a politician; the other measured before and after responses to a live personal appearance by the same politician. Both events occurred within a three-day time span in the same city, had approximately the same intent, and shared approximately the same message content. Telephone interviews elicited information from 89 viewers of the television presentation both before and after the event, and questionnaires were used to gather information from 131 people attending the live event. The results indicated that several characteristics differentiated audiences exposed to the message through the two differing channels. In addition, the live channel produced more positive change toward the candidate than did the television channel. The functions that the events served for individuals also differed. (FL) | ||
| 533 | |a Microfiche. |b [Washington D.C.]: |c ERIC Clearinghouse |e microfiches : positive. | ||
| 583 | 1 | |a committed to retain |c 20240101 |d 2049101 |5 CoU |f Alliance Shared Trust |u https://www.coalliance.org/shared-print-archiving-policies | |
| 650 | 0 | 7 | |a Audiences. |2 ericd. |
| 650 | 0 | 7 | |a Communication Research. |2 ericd. |
| 650 | 0 | 7 | |a Comparative Analysis. |2 ericd. |
| 650 | 0 | 7 | |a Mass Media. |2 ericd. |
| 650 | 1 | 7 | |a Political Influences. |2 ericd. |
| 650 | 1 | 7 | |a Speeches. |2 ericd. |
| 650 | 1 | 7 | |a Television Research. |2 ericd. |
| 650 | 1 | 7 | |a Television Viewing. |2 ericd. |
| 700 | 1 | |a Hale, Katherine D. | |
| 856 | 4 | 2 | |z Request ERIC Document |u https://colorado.idm.oclc.org/login?url=https://colorado.illiad.oclc.org/illiad/COD/illiad.dll?Action=10&Form=23 |
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| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Boulder Campus |c Offsite |d PASCAL Offsite |e ED192420 |h Other scheme |i microfiche |n 1 |