Audience Research Capacity Building for Pennsylvania Public Television Network Personnel [microform] / Donna S. Queeney, Ed.

The goals of this Pennsylvania Public Television Network (PPTN) project were to define target audiences, assess program impact, and utilize this information in making programming and promotion decisions. This audience research study was originally conceived as a 3-step program: (1) ascertaining audi...

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Bibliographic Details

Online Access:	Request ERIC Document
Corporate Author:	Pennsylvania State University. Planning Studies in Continuing Education
Other Authors:	Queeney, Donna S.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Attitude Measures. Attitudes. Audiences. Pilot Projects. Public Television. Television Research. Television Surveys. Television Viewing.