Response to a Prospective Student by Admissions Offices of American Colleges and Universities [microform] / John A. Bradford.

Tested is the hypothesis that admission offices of colleges offering two-year degrees will be less likely to reflect a marketing orientation in their responses to prospective students than colleges and universities offering more advanced degrees. Information sent by 858 institutions of higher educat...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Bradford, John A.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1979.
Subjects:	Admission Criteria. Admissions Counseling. Admissions Officers. Change Strategies. Colleges. Comparative Analysis. Information Dissemination. Institutional Characteristics. Marketing. Postsecondary Education. School Catalogs. Student Recruitment. Two Year Colleges. Universities.