Putting Research Findings to Work. ANPA News Research Report No. 31 [microform] / John B. Mauro and Christopher F. Bonney.

Twenty-six American Newspaper Publishers Association research reports published since 1978 are reviewed in this paper. The paper analyzes each of the reports in order to provide an overview of what their findings really say and what newspapers can do in their own market areas to use the findings to...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Mauro, John B.
Corporate Author:	American Newspaper Publishers Association
Other Authors:	Bonney, Christopher F.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Journalism. Literature Reviews. Marketing. Media Research. News Media. News Reporting. Newspapers. Research Utilization.