Magazine Use of Middle-Class English-Speaking Indians in New Delhi, India [microform] / Lynda D. Johnson.

Before launching any publications, a newly formed publishing company in New Delhi, India, surveyed its potential readership to develop a demographic overview of the community, to determine patterns and preferences of magazine use, and to develop a profile of perceived and real readership needs. A qu...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Johnson, Lynda D.
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Adults. Developing Nations. Media Research. Middle Class. Periodicals. Publishing Industry. Questionnaires. Reading Habits. Reading Interests. Reading Material Selection. Use Studies.