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Television Advertising and Children [microform] : Issues, Research and Findings / June F. Esserman, Ed.

This volume consists of 10 papers dealing with issues, research and research findings regarding the effects of television advertising on children. The first paper critically examines recent research literature which bears on policy questions related to the effects of television advertising on childr...

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Bibliographic Details
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Corporate Author: Child Research Service
Other Authors: Esserman, June F.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1981.
Subjects:
Childhood Attitudes.
Children.
Comprehension.
Consumer Economics.
Early Childhood Education.
Foreign Countries.
Identification (Psychology)
Imitation.
Influences.
Literature Reviews.
Nutrition.
Perception.
Public Policy.
Television Commercials.
Television Research.
Television Viewing.

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