Empirical Studies Related to the Effects of Commercial Television Advertising of Over-the-Counter Drugs on Drug Use, Misuse, and Abuse [microform] : 1963-1981 / Chorsie E. Martin.

A review of eight major empirical studies relating to the effects of commercial television advertising of proprietary drugs on drug use, misuse, and abuse found in general that no such relationship exists. Among the findings of the studies are the following: (1) no relationship exists between media...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Martin, Chorsie E.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Drug Abuse. Illegal Drug Use. Literature Reviews. Observational Learning. Television Commercials. Television Research. Television Viewing.