Attracting Minority Audiences to Public Television [microform]

This study focused on specific needs and interests of three minority groups (Blacks, Hispanics, and the elderly) as television audiences. The study was based on a survey of American television audiences, conducted by Ronald Frank and Marshall Greenberg for the Corporation for Public Broadcasting, to...

Full description

Bibliographic Details

Online Access:	Request ERIC Document
Corporate Authors:	Booz, Allen & Hamilton, Corporation for Public Broadcasting. Office of Communication Research
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Audiences. Blacks. Demography. Hispanic Americans. Individual Characteristics. Interest Research. Interests. Minority Groups. Older Adults. Programing (Broadcast) Public Television. Television Surveys. Television Viewing.