"Taking a Bite Out of Crime" [electronic resource] : The Impact of a Public Information Campaign / Garrett J. O'Keefe.
In contrast with earlier findings indicating that public information campaigns produce little change in public attitudes and behaviors, current research suggests that the Advertising Council's "Take a Bite Out of Crime" campaign, initiated in 1979, has had a substantive impact on the...
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Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1983.
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| Subjects: |
MARC
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| 099 | |f ERIC DOC # |a ED233356 | ||
| 099 | |f ERIC DOC # |a ED233356 | ||
| 100 | 1 | |a O'Keefe, Garrett J. | |
| 245 | 1 | 1 | |a "Taking a Bite Out of Crime" |h [electronic resource] : |b The Impact of a Public Information Campaign / |c Garrett J. O'Keefe. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1983. | ||
| 300 | |a 57 p. | ||
| 500 | |a ERIC Document Number: ED233356. | ||
| 500 | |a Sponsoring Agency: Department of Justice, Washington, DC. National Inst. of Justice. |5 ericd. | ||
| 500 | |a Contract Number: 81IJX0050. |5 ericd. | ||
| 500 | |a ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983). For related document and PSA storyboards, see ED 228 996. |5 ericd. | ||
| 520 | |a In contrast with earlier findings indicating that public information campaigns produce little change in public attitudes and behaviors, current research suggests that the Advertising Council's "Take a Bite Out of Crime" campaign, initiated in 1979, has had a substantive impact on the public's response to crime prevention. Data from a national survey of public reactions to the campaign, as well as a panel sample examining changes in citizen crime prevention orientation, suggest that the public service messages have made people more aware of prevention techniques, more optimistic about the effectiveness of citizen-instituted prevention activities, and more involved in actively preventing crime. As a direct result of the televised messages, nearly one-quarter of the exposed survey respondents adopted additional safety measures such as leaving on their outside light, or asking neighbors to watch their house when they were away. Most significantly, an increasing number of respondents became involved in neighborhood crime prevention techniques. The failure of the campaign to increase either concern about crime or a sense of responsibility for its prevention may, in one sense, be a positive feature, as it indicates the campaign heightened public awareness of a problem without increasing the individual's sense of vulnerability. (MM) | ||
| 650 | 1 | 7 | |a Advertising. |2 ericd. |
| 650 | 0 | 7 | |a Behavior Modification. |2 ericd. |
| 650 | 0 | 7 | |a Community Cooperation. |2 ericd. |
| 650 | 1 | 7 | |a Community Information Services. |2 ericd. |
| 650 | 1 | 7 | |a Crime Prevention. |2 ericd. |
| 650 | 1 | 7 | |a Mass Media Effects. |2 ericd. |
| 650 | 0 | 7 | |a Media Research. |2 ericd. |
| 650 | 1 | 7 | |a Motivation Techniques. |2 ericd. |
| 650 | 0 | 7 | |a Program Effectiveness. |2 ericd. |
| 856 | 4 | 0 | |u http://files.eric.ed.gov/fulltext/ED233356.pdf |z Full Text (via ERIC) |
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| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Online |c Online |d Online |e ED233356 |h Other scheme |i web |n 1 |