"Taking a Bite Out of Crime" [electronic resource] : The Impact of a Public Information Campaign / Garrett J. O'Keefe.

In contrast with earlier findings indicating that public information campaigns produce little change in public attitudes and behaviors, current research suggests that the Advertising Council's "Take a Bite Out of Crime" campaign, initiated in 1979, has had a substantive impact on the...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	O'Keefe, Garrett J.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1983.
Subjects:	Advertising. Behavior Modification. Community Cooperation. Community Information Services. Crime Prevention. Mass Media Effects. Media Research. Motivation Techniques. Program Effectiveness.