Evaluation of Communication about Groups [electronic resource] : The Hydra Phenomenon / Roger Jon Desmond and John Bezzini.
A study investigated how the attribution of a problem solution to an individual or group affects the consumer's perception of the solution's quality. Based on the tendency to support group decision-making (Hydra phenomenon) it was predicted that decisions attributed to groups would be perc...
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Format: | Electronic eBook |
Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1980.
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Internet
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ED233406
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ED233406 | Available |