When Imagination Defies Television [electronic resource] : The Day After Effect / James P. Steyaert and Others.

Contrary to public expectations, this study hypothesized that viewers of the television film, "The Day After," would have less intention to stop nuclear warfare after they watched it because the film would generate fear without providing a clear way for viewers to eliminate the threat of n...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Steyaert, James P.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1985.
Subjects:	Attitude Change. Disarmament. Higher Education. Mass Media. Mass Media Effects. Nuclear Warfare. Programing (Broadcast) Psychological Studies. Research Design. Student Attitudes. Television Viewing. Undergraduate Students.