The Combined Effect of Personalized Appeal and Pre-Coding of Personal Data on Questionnaire Returns [electronic resource] / Doug Shale.

Factors affecting the return rate of a mailed questionnaire were investigated. A survey was mailed to 196 students who had dropped out of home study courses offered by a distance education university. The effects of personalizing the cover letter and of including anonymous pre-coded personal informa...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Shale, Doug
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1986.
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Call Number: ED270481
ED270481 Available