The Combined Effect of Personalized Appeal and Pre-Coding of Personal Data on Questionnaire Returns [electronic resource] / Doug Shale.
Factors affecting the return rate of a mailed questionnaire were investigated. A survey was mailed to 196 students who had dropped out of home study courses offered by a distance education university. The effects of personalizing the cover letter and of including anonymous pre-coded personal informa...
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Format: | Electronic eBook |
Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1986.
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Internet
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ED270481
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ED270481 | Available |