Reader Reactions to Color in Newspapers [electronic resource] / Robert H. Bohle and Mario R. Garcia.

In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Bohle, Robert H.
Other Authors:	Garcia, Mario R.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Attitude Measures. Color. Color Planning. Design Preferences. Newspapers. Opinions. Reader Response. Visual Measures. Visual Perception. Visual Stimuli.