Implications of a Contextualist Approach to Media-Effects Research [electronic resource] / David K. Perry.

Scientific researchers traditionally have held that the use of data represents a test of hypotheses or theories. Social psychologist William McGuire has developed a contrary position, arguing that instead of testing hypotheses and theories, research merely specifies their limitations, generality, an...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Perry, David K.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Epistemology. Mass Media. Mass Media Effects. Media Research. Research Methodology. Social Psychology. Theories.