Television Content Viewing Patterns [electronic resource] : Some Clues from Societal Norms / Daniel G. McDonald and Carroll J. Glynn.

Focusing on how television viewing fits into a general model of consumer consumption patterns, a study examined (1) the extent to which the viewing of certain television content can be considered a "norm" of society, (2) similarities and differences between the norms for adults and those f...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	McDonald, Daniel G.
Other Authors:	Glynn, Carroll J.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Audience Analysis. Behavior Patterns. Content Analysis. Data Analysis. Mass Media. Mass Media Effects. Media Research. Parent Attitudes. Parent Child Relationship. Social Behavior. Social Control. Television Research. Television Surveys. Television Viewing.