Uniform Media Effects and Uniform Audience Responses [electronic resource] / David K. Perry.

The idea that mass communication effects may decrease diversity among people or societies exposed to it arises constantly. However, discussions of mass media effects do not highlight differences between mass communications that "affect" people uniformly and messages that members of audienc...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Perry, David K.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1987.
Subjects:	Audience Analysis. Cultural Context. Literature Reviews. Mass Media. Mass Media Effects. Media Research. Public Opinion. Television Viewing.