Affect and Persuasion [electronic resource] : Effects on Motivation for Information Processing / Mark M Leach and Cal D. Stoltenberg.

The relationship between mood and information processing, particularly when reviewing the Elaboration Likelihood Model of persuasion, lacks conclusive evidence. This study was designed to investigate the hypothesis that information processing would be greater for mood-topic congruence than non mood-...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Leach, Mark M.
Other Authors:	Stoltenberg, Cal D.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1987.
Subjects:	Affective Behavior. Attitude Change. Cognitive Processes. College Students. Congruence (Psychology) Higher Education. Persuasive Discourse.