The Effects of Television [electronic resource] : Views from the Next Generation / Kathy A. Krendl and Kathryn Lasky.

Research on audience response to television suggests that viewers are actively involved, apply identifiable and consistent evaluative criteria, and have distinct ideas about the role of the medium in their lives. In light of this research, a study focused on 264 randomly selected sixth through tenth...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Krendl, Kathy A.
Other Authors:	Lasky, Kathryn
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1987.
Subjects:	Broadcast Television. Communication Research. Elementary Secondary Education. Evaluation Criteria. Futures (of Society) Mass Media. Mass Media Effects. Student Attitudes. Television Research. Television Viewing.