Film-Makers and Persuasive Films [electronic resource] : A Study To Determine How Persuasive Films Are Produced / Patricia Dimond and Michael R. Simonson.

Successful makers of "persuasive films"--i.e., films which attempt to incorporate the viewers' attitudes in the message in order to influence them--were surveyed for this study to determine the procedures used in the planning and production of educational films. This survey replicated...

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Online Access: Full Text (via ERIC)
Main Author: Dimond, Patricia
Other Authors: Simonson, Michael R.
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1988.
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Call Number: ED295635
ED295635 Available