Film-Makers and Persuasive Films [electronic resource] : A Study To Determine How Persuasive Films Are Produced / Patricia Dimond and Michael R. Simonson.
Successful makers of "persuasive films"--i.e., films which attempt to incorporate the viewers' attitudes in the message in order to influence them--were surveyed for this study to determine the procedures used in the planning and production of educational films. This survey replicated...
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| Format: | Electronic eBook |
| Language: | English |
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Distributed by ERIC Clearinghouse,
1988.
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| Summary: | Successful makers of "persuasive films"--i.e., films which attempt to incorporate the viewers' attitudes in the message in order to influence them--were surveyed for this study to determine the procedures used in the planning and production of educational films. This survey replicated a 1981 study by Simonson, but included several follow up measures in an effort to avoid the low return rate of the original study. This study achieved a 44% return rate, compared to Simonson's 34%. The survey showed a consensus for the following techniques and strategies for producing persuasive films: making the film "fun" to watch; assessing the target audience; using actors who are similar to the target audience; using written teacher's guides and follow up discussions; and using realism that is relevant to the viewer. Comments from the film-makers provided some information about the low rate of return, as responses indicated an unwillingness to agree on a set of guidelines, given the complicated nature of the subject, and also a reluctance to reveal successful techniques because of the highly competitive nature of film-making. It is suggested that these comments indicate a need for further research on the art of persuasive film-making. (28 references) (EW) |
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| Item Description: | ERIC Document Number: ED295635. ERIC Note: In: Proceedings of Selected Research Papers presented at the Annual Meeting of the Association for Educational Communications and Technology (New Orleans, LA, January 14-19, 1988). For the complete proceedings, see IR 013 331. |
| Physical Description: | 14 p. |