Making Sense out of Sex Stereotypes in Advertising [electronic resource] : A Feminist Analysis of Assumptions / Karlene Ferrante.

Sexism and racism in advertising have been well documented, but feminist research aimed at social change must go beyond existing content analyses to ask how advertising is created. Analysis of the "mirror assumption" (advertising reflects society) and the "gender assumption" (adv...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Ferrante, Karlene
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1988.
Subjects:	Advertising. Feminism. Mass Media Effects. Mass Media Role. Media Research. Sex Bias. Sex Stereotypes.