The Effect of Persuasion on the Perception of Program Evaluation Information [electronic resource] / Sandra Eason and Bruce Thompson.

The viability of persuasion theory as a framework for the assessment of program evaluation utilization was assessed. Independent variables studied included credibility, involvement, and role groups. More specifically, the research was designed to address three questions concerning: (1) the occurrenc...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Eason, Sandra
Other Authors:	Thompson, Bruce
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1988.
Subjects:	Administrator Attitudes. Administrators. Credibility. Educational Assessment. Evaluation Problems. Evaluation Utilization. Evaluators. Persuasive Discourse. Program Evaluation.